Email Template for Advertising Social Seller Launch

Here is an email drip communication that social selling program managers can leverage for their company's social selling launch

Email #1: Producer Campaign Program Announcement
  • Goal: Introduce program, generate excitement
  • Attach: Attach: Your updated Social Program one pager 

 Subject:

Company Social Selling Program Paid Campaigns: Coming Soon!

 Body:

Hello (Loan Officers, Agents, Advisors, etc.),

Great news! (Company) has partnered with Denim Social to help our people excel at using social media to drive their business. 

We work in a people-centric industry — our social selling program will help you reach leads inside & outside of your network. Through Denim Social, Company’s marketing team can launch personalized ads on your behalf!  Paid social ads guarantee that you will be seen by more people on social media -  as your target audience is browsing on social media, your ad will appear.

Fun fact: Average Facebook users click 12 ADS IN A 30 DAY PERIOD

When people click they’ll be directed to your personalized landing page with a lead form. You get real, tangible information immediately to your inbox

Stay tuned for an official launch email with ad campaign details (date) and an invite from Denim Social to accept our request to advertise on behalf of your profile. 

Here’s a recap: 

  • Who: (LOs, Agents, Advisors, etc.)
  • What: New social selling program using Denim Social
  • When: Email on (date)
  • Where: Facebook, Instagram, LinkedIn and Twitter - right where your prospects spend their time
  • How: Watch for an email from Denim Social requesting to advertise on behalf of your page!  Make sure that you are a page admin AND an admin on the business account that owns the page. Not sure?  Check here.
Email #2: Producer Campaign Communication
  • Goal: Short and sweet - Introduce 1st campaign + drive action to opt into campaigns
  • Attach: Your updated Social Program one pager with campaign details

 Subject: 

It’s here! X Campaign Launching Date

 Body:

Hello (Loan Officers, Agents, Advisors, etc.),

It’s here! We’re launching our social selling program on (date) with an ad campaign focused on X product/service/etc., with a goal of X driving leads/traffic/etc.  See attached packet for full program details.

New to social selling? We’re making it easy by launching personalized ads on your behalf - When people click they’ll be directed to your personalized landing page with a lead form. You get real, tangible information immediately to your inbox.  BONUS - you don’t have to learn another system!  

 Include quick reference screenshots of campaign creative & landing page example

 Here’s a recap: 

  • Who: (LOs, Agents, Advisors, etc.)
  • What: New social selling program using Denim Social
  • When: Training on (date)
  • Where: Facebook, Instagram, LinkedIn and Twitter - right where your prospects spend their time
  • How: Watch for an email from Denim Social requesting to advertise on behalf of your page!  Make sure that you are a page admin AND an admin on the business account that owns the page.  Not sure?  Check here.
Email #3: Producer Launch Communication - Let's Do This!
  • Goal: Reinforce campaign launch, provide resources, spur initiative
  • Timing: Day of campaign launch
  • Attach: Your Social Program Packet updated with your campaign details

Subject:

Let’s do this! X Campaign Launches Today!

Body:

Hi (Loan Officers, Agents, Advisors, etc.),

Game on! We have officially launched the X Ad Campaign on your behalf.  Over the following X weeks, you’ll be notified immediately when a lead submits their information.  Company’s marketing team will also be sharing your insights on a weekly/monthly basis.   

Email Support@DenimSocial.com with any questions.


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